'We met with the orientation leader and agreed to have the entire itinerary for the day printed in our book so that everyone had to refer to our booklet,' Silva said. WCU Bookstore was already a regular source of activities and information during buyback, but Silva credited the booklet's success to one key inclusion. The booklet lists important information for students and their families on the loyalty program, textbook reservation, acceptable payment, promotional discounts and more. That's why the store implemented its own 2015 New Student Orientation booklet. 'We had a handout explaining textbook reservations, a handout for a loyalty promo we offer, a handout for our session times, a handout for orientation T-shirt specials and a handout for a fun event we have for both the students and parents at the end of the day.' 'In the past we created so many different marketing materials in the form of handouts,' said Dino Silva, WCU Webstore Manager. The cover of the 2015 WCU New Student Orientation booklet.

West chester university bookstore